The House of Gucci, better known simply as Gucci, is an Italian iconic fashion and leather goods label. It was founded by Guccio Gucci (b.1881 – d.1953) in Florence in 1921. Gucci is considered one of the most famous, prestigious, and easily recognizable fashion brands in the world. The House of Gucci belongs to the French conglomerate company Pinault-Printemps-Redoute (PPR).
Gucci generated circa US$7.7 billion worldwide of revenue in 2007 according to BusinessWeek magazine and reconfirmed it 46th position of the previous year in the magazine's annual "Top 100 Brands" chart. For this reason Gucci is the second biggest-selling fashion brand after LVMH. Most importantly Gucci is the biggest-selling Italian brand in the world. Gucci operates about 425 stores worldwide and it wholesales its products through franchisees and upscale department stores.
